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Style, innovation & equality
The key piece

ANOTHER ASPECT’s Shirt 1.0 is made of ”wonder fiber” Tencel — and the stripes are digitally printed on the textile to make it even more sustainable

Huge response for the new Danish brand’s first full collection this spring.

19032020
Words: Johan Magnusson

Co-founder Daniel Brøndt tells how the brand is created as reaction towards our excessive consumption of clothes. They want to be a part of the change in the fashion industry towards ethical responsibility.

— We apply this through our timeless design based on aesthetical sustainability and our multifunctional elements, responsible production and fabric selections. We work with different factories who are specialist in their field — one Portuguese with over 50 years of experience and a small family-owned factory in Florence, Italy. Our collection is made exclusively from recycled fibers, deadstock fabrics and organic and natural materials, and is almost sold out, only weeks after the launch.

What’s your key piece for SS20?

— Our ANOTHER Shirt 1.0, with mother of pearls buttons and produced in 100% Tencel. It’s quite a wonder fiber that requires less water and land than conventional cotton, and manufactured from Eucalyptus trees, which grow fast and thick on low-grade land. The whole production is done without the use of pesticides or insecticides — unlike its dirty cousin, cotton. On top of that, Tencel has a closed loop production process meaning that 99% of the non-toxic solvent is recycled and pushed back into the system. And the stripes on this shirt are digitally printed on the textile, which requires less water and chemicals than traditional methods, to make it even more sustainable, says Brøndt.

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And why is it a key piece?

— A good shirt is obviously a staple in the men’s wardrobe and works as the building block. This one is cut with a looser fit, soft collars and length to wear tucked in or not — informal but elegant.

Yes, how’d you wear it?

— Tucked in with tailored pants and an overshirt for the perfect midpoint between smart and casual. But it can easily be changed according to the daily needs as it works both formal and informal.

What do you guys have coming?

— For our coming collection, to be released in late August, we’re working on making more products from deadstock fabrics. A lot of textiles end up in landfills every year. We buy leftover and over-ordered fabric from other designers and fabric houses in Italy. It doesn’t make sense to produce new when there are so many gems out there, says Brøndt.

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Related: Time for another aspect

More: Other spring key pieces include Séfr’s Mala trousers from a super soft Italian cotton moleskin fabric with a cross-over hem detailing, Filippa K’s light tailored wool coat with a lining made from Swedish trees, and a trench coat you could actually consider going hiking in.