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A softer take on shirt classics


Eton debuting super comfortable line and more on Hestra’s new exclusive gloves and the Danish label adding a fashionable touch on running apparel in our special Pitti news report.

A softer take on shirt classics

For next spring, Swedish shirtmaker Eton is blurring the line between formal and casual, introducing a brand new segment with a softer feel on classic shirts. The foundation of the collection is the lightweight fine twill fabric, with twill woven cotton and silk shirts, as well as feather-light materials. The Soft Classics line also comprises cotton mixed with airy micro modal and garment-washed fabrics, as well as extra soft interlining for an added comfort. Other highlights include sartorial indigo – a dressy fabric with impeccable draping, available in different washes.

New peaks with Gore-Tex

Founded in 1986 by three friends and committed skiers in Åre – a mountain village in the Swedish province of Jämtland, and recently sold to Finnish Amer Sports, Peak Performance is a frontrunner in Scandinavian activewear. Following a successful collaboration with designer Nigel Cabourn, the brand has teamed up with extreme weather fabric experts Gore-Tex for the new X-Jackets line. The capsule combines high-end breathable, water and windproof materials, skilfully combining innovative technology and a contemporary urban aesthetic. Introduced this fall, the SS19 collection includes the X-5 Parka, X-6 Field Jacket and X-7 Liner, to be worn separately or layered for a modern, street-savvy expression.

Back to the fabric future

Back in the 80s, Danish brand Newline drew inspiration from the country’s military special forces to develop training gear made of parachute material. They became pioneers within the field of technical fabrics and main suppliers to the likes of Nike and adidas. Three years ago, store owner Rasmus Storm and consultant Malkit Singh decided to reignite the brand’s halcyon days into a sub label called Newline HALO.

Going back to the source, they visited the special forces and military bases and used Newline’s fabrics expertise to take functionality to the next level in the new HALO line. Inspired by retro training gear and military tracksuits, they use a wide range of both natural and high-technology fabrics and an army-inspired colour palette for a new line that ranges from running gear to outerwear.

After establishing the brand, they are now aiming to broaden their horizons, focussing on markets such as Italy, Paris and the U.S., including a small capsule collection to be launched this autumn along with FourTwoFour. For SS19, the focus is on vintage military jackets and technical fabrics as well as bringing a classic nylon fabric from the 80s back to life. They also went to watch manufacturer and American Special Forces supplier MKII to develop a limited edition run of 50 watches, each constructed to last a lifetime.


Founded in 1936 by Martin Magnusson, who took inspiration in the forests, lakes, and mountains of Scandinavia, Hestra remains a family business to this day. Famous for creating an extensive line of the best gloves to a global market, their latest Aura collection represents the most exclusive ski gloves with materials that have been carefully selected from their best suppliers. That includes one model made of peccary and lamb fur, retailing at €550.