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Style, innovation & equality

Issue 5 out now – Get your copy!


A new art collection flirting with ”the Swedish fashion wonder”

Including three art prints approved by Acne Studios, Filippa K, and Tiger of Sweden.

Words: Johan Magnusson

”The Swedish fashion wonder” is a popular expression to describe how several brands gained international attention and growth simultaneously about a decade ago.

The new collection, BLUE, by the fresh Scandinavian art brand Artby is a collaboration with the Swedish artist Anders Granberg. It celebrates the fancy and the ordinary, and offers three minimalistic art works. In the spotlight: iconic fashion brands, plastic bags and classic blue.

— We wanted to create a tight collection for fashionable people who love Scandinavian style and are confident enough to embrace the raw and unpolished. Anders Granberg is a highly conceptual artist with a clear preference for strong visuals. Typically he moves between the polished and the rough, says Sara Hardell Flagge, Creative Director at Artby.

BLUE includes three art prints produced in a limited edition of 1000. The art works illustrates plastic bags from the Scandinavian art brands Acne Studios, Filippa K and Tiger of Sweden, and are produced in dialogue with the brands.