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Style, innovation & equality

A celebration of the ”daddy shoe”

This sustainable Finnish shoe brand teams up with a leading street fashion retailer on a loafer full of nostalgic 70s and 80s references.

Words: Johan Magnusson

Pomar has been around for almost 60 years and is committed to functionality just as much as ethical manufacturing and resource-efficiency in their own Estonian factory.

Together with Finnish streetwear destination Beyond, they’ve reinvented a classic when creating the Pehmis silhouette. Staying true to the 70s and 80s loafer silhouette, the bold Beyond X Pomar remake adds leather and stitching details, whilst retaining the slip-on ease, soft nappa feel, and glovelike fit of the original. They’ve also added a memory foam insole for added comfort and rich leather lining making socks optional.