Scandinavian MANScandinavian MANScandinavian MAN
Style, innovation & equality

Issue 5 out now – Get your copy!


5 new sartorial highlights right in time for Pitti


Stockholm-based retailer Rose & Born’s summer campaign is called The Conscious Man. Being conscious, they state, means being aware of something within oneself. Having a strong relationship between the mind and body. This summer collection wants to inspire us to do things and take actions because of our consciousness. To live a healthy life but never compromise the style. Tone on tone layering with eclectic styling are two key elements. This man stands out well next to the tennis court when cooling off in his Black watch blazer. He’s bold without being rude and he loves to suit up but is conscious of when to be relaxing.

Direct-to-consumer brand Berg & Berg just launched a capsule for Mr Porter and follows up with a new digital editorial, featuring monochrome tailoring with black, white and grey tailored looks as the world turns green.

Swedish Soldiser’s designs are inspired by the ancient Norse legends. This Freya & Frey pocket square design is based on legends with thousand-year-old roots about Freya, the goddess of war, and Frey, the god of peace and fertility.

We simply love Oslo-based tailored brand Quy and Co. Just watch this summer look with the brand’s camp collar shirt in offwhite cotton seersucker and trouser model Q001 in chocolate linen, all Made in Italy.

Swedish shoe brand Morjas’ major summer launch, The Espadrille, is a seasonal drop, only available for a limited time, and comes with a slightly higher sole made of soft suede. As usual crafted by hand in Spain and available in four colours.