+30 new product launches we liked at Pitti Uomo 97
Get a first look on what the Nordic brands showed for Fall/Winter -20 in Florence.
Fiskars’ modern garden wear collection by Maria Korkeila.
FW20 is Swedish up and coming premium brand ADNYM ATELIER’s strongest to date.
SWIMS’ Expedition Parka will keep you warm forever and is full of details, including a thermometer on the inside.
Checks by Rue De Tokyo.
Oversized coat by Tonsure.
Oscar Jacobson’s jazz-inspired FW20.
Unridden’s founder Asger Juel Larsen is wearing the brand’s outerwear, made of water repellant ribstop fabric.
The Legacy silhouette by iconic Karhu.
Rust tones by Stenströms.
Kangaroo leather boots by Project TWLV.
UBR’s Delta 200 parka is weighing in at a mere 975 gram, but is still fully operational down to minus 25°C.
Soulland’s super soft puffer.
With the special collab with Finland’s most well-known museum, Makia wants to invite even more young people to discover art. Launching May 15.
Accessories with fine artworks by John Paul Fauves for Limitato.
Double-breasted printed robe by OAS.
Pitti’s softest sweater? Made by H2O.
Fleece sweater from exciting Danish sportswear brand 7 Days.
Water colours in Rolf Ekroth’s FW20.
Danish success story Rains’ new parkas program.
Norwegian Rain’s Japan-made bag and a jacket made of the Dyneema fiber, which is stronger than steel.
Premium caps made of Loro Piana fabrics by Varsity Headwear.
Wigéns have been making hats and caps for over 100 years. And, as you can see, with new owners, they’re still going strong.
Finnish heritage sportswear brand Terinit’s FW20, designed by Rolf Ekroth, is inspired by snowboard rider Heikki Sorsa.
SAND Copenhagen’s coat fabric has a beautiful structure.
Full look by premium tailoring brand Cavaliere.
Heavy coat by Danish premium workwear brand Hansen Garments.
Reversible coat in this layering look from Norse Projects.
Eton Shirts FW20. Photography: Magnus Eklöf
Danish brand Sneum is founded by former Valentino designer Christian Sneum. Their FW20 includes these super cool cowboy boots.
Amanda Christensen’s range of Italian-made ties.
CDLP’s premium robe, launching this March.
C.O.F. Studio’s fishtail parka and denim-zip jacket.
Hestra’s new gloves, made of chamois.
Baked porous ceramics functioning as room diffusers in new fragrance Deep Forest by Frama together with South Korean Be My Guest.
Danish design meets Korean in Italian fabrics by hgbbstudio.
mfpen’s jacket, made of mohair.