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Style, innovation & equality

Issue 5 out now – Get your copy!


2 million headphones sold – and counting – and IKEA presenting collabs with adidas, Lego, Olafur Eliasson, and more

Also more on the guerilla store supporting new and emerging Scandinavian design – and the region’s most luxurious ties.


2 millions sold headphones – and counting With the Major model, Marshall Headphones has established a new modern classic in only a few years. Debuting now is the next generation, Major III.

– It is unique both in design and in the sound characteristics, says Joel Singer, Brand Manager. Without stepping far away from the original design of the Major, a lot of details have been refined since the previous model. First of all, the new optimized driver and carefully tuned sound system which gives a better sound characteristic. The headphones have got a clearer and more defined sound, without any compromise on the power of the lower frequencies. It’s also been equipped with updated ear cushions for even more comfortable all-day wear. The slimmed down headband provides a more ergonomic fit, while the updated ear caps in real vinyl and visible brass pins increases the premium experience of the product and overall durable build.

What would you say is the biggest reason for the fact that you’ve sold 2 million pieces of the previous Major models?

– It is the real iconic headphone product by Marshall. It was the first headphone to be launched under the brand and is still today the true reference. Using a silhouette that stays true to the heritage of the amps and combining it with both clear and heavy sound has made the product a must-have for “rock stars at heart” all over the world.

IKEA presenting collabs with adidas, Lego, Olafur Eliasson, and more The Swedish furniture giant follows up the previous partner collections with Tom Dixon, Ilse Crawford, and Piet Hein Eek, with a bunch of new coming collabs, joining the already announced ones with Virgil Abloh and Byredo’s Ben Gorham. During this week’s annual event Democratic Design Days at the head office in Älmhult, the following launches were revealed:

  1. Creating playful experiences for children and parents with Danish Lego.
  2. Aiming to make it easier to include exercising at home and in our daily routine, collabing with adidas.
  3. Solar energy products with Little Sun and Danish artist Olafur Eliasson.
  4. Creating ergonomic chairs for e-sport with Area Academy and UNYQ.
  5. The futural office, created together with Diez office founder Stefan Diez.
  6. Creating communities within music and visual art along with Saint Heron founder Solange Knowles.

The collaborations will be launched 2018, 2019, and 2020.

Scandinavia’s most exclusive(?) line of ties Never compromising with quality and with a constant focus on the products, Swedish label Appletrees has brought highly exclusive shirts, underwear, and more to a global market. The new 5-fold tie collection is no exception. Handmade in Italy of 100% silk in a wide range of colours and contrasting patterns, they’re retailing $160 in the Stockholm brand store. Measures: 8 x 155 cm.

Caliroots debuting their own clothing line Next Wednesday, June 13, Stockholm-based sneaker and streetwear retailer Caliroots launch its first in-house collection, as revealed earlier this spring. Caliroots Essentials consists of ”those crucial pieces you can’t live without” in both summer fresh and classic colorways, manufactured in Europe using organic cotton. In addition to their own logo, a graphic Caliroots Palm appears both as sewn-on patches and stitched directly onto the garments. These graphics, as well as the clothes themselves with its generous fits, emulate Caliroots’ own positive, laid-back vibes.

Guerilla Gallery store supporting new and emerging design Swedish label this is sweden has invited fellow fashion designers Diemonde, photographer Freja Lindberg, fine artist Carolina Nylund, Oscar Emanuel and designer Isa Andersson to their pop-up space in central Stockholm – open until Sunday. The space also sees the launch of their latest own designs: 50/50 garments (each one a one-off, no two the same) and limited edition summer parkas. Address: Grev Turegatan 7, Stockholm.