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Men's Fashion Month Report

Tiger of Sweden celebrated their new collection inspired by renowned Swedish botanist Carl Linnaeus with a cocktail in Florence

A great summer night with Creative Director Christoffer Lundman and international buyers and press at the beautiful Borgo Santi Apostoli during Pitti Uomo.

Exhibited alongside a gallery vernissage by British artist George Henry Longly and photographer Ben Toms, Christoffer Lundman’s Spring Summer offering explores the work of Carl Linnaeus and his close relationship with nature and the Swedish countryside.

Taking inspiration from the particular atmosphere at the grounds of Hammarby and the house of Linnaeus family home, Tiger of Sweden has created a collection that pays homage to Carl and the life he created here. The idea of living in close proximity with natures and the daily chores involved in farming the land, has informed a relaxed silhouette and garments borrowing details from the utilitarian. The house itself is a rich source of inspiration, with the fabrication full of references to its humble yet beautiful interior. Floral damask has been translated to utility cotton jacquards for outerwear and tailoring. The walls of Linnaeus’s study, which he covered with pages from floras, have inspired electric coloured prints of animals and plants.

Carl Linnaeus, his family name originating from the linden tree, was born into a world of flora in the countryside of Småland in May 1707. His father cared for an abundance of flowers on his small plot of land; Linnaeus would later write that ‘this garden inflamed my mind from infancy onwards with an unquenchable love of plants.’ As young man Linnaeus would rise to prominence as a botanist, physician and zoologist and reach world fame for his ideas on botany. He is regarded as the father of taxonomy, the classification and naming of plants.

Taking inspiration from the particular atmosphere at the grounds of Hammarby and the house itself, Tiger of Sweden has created a collection that pays homage to Carl Linnaeus and the life he created here. The idea of living in close proximity with natures and the daily chores involved in farming the land, has informed a relaxed silhouette and garments borrowing details from the utilitarian. Floral damask has been translated to utility cotton jacquards for outerwear and tailoring. The walls of Linnaeus’s study, which he covered with pages from floras, have inspired electric colored prints of animals and plants.

Tiger of Sweden SS20.