Born and raised in Härnösand in north Sweden, Sandström studied Fashion Design at Swedish School of Textiles, before working as an art director and freelance designer while making NAND grow.
– I started the brand in 2015 with making shoes and it slowly developed to become only clothes. So for me, it’s been a big development of what the brand was until where it is right now. It took time to really understand what I wanted NAND to be.
Tell us about your design philosophy.
– The aesthetics of NAND is graphic silhouettes with geometric details and shapes. The uniqueness is that I work a lot with different constructed pocket and sleeve details in all my garments.
Tell us about your SS19 collection.
– My sweatshirts with NAND logos has always been flirting with the 80s, and I wanted to create the same young nostalgic feeling with this collection in a more tailored and grown-up way. The leather pieces and the more tailored thin wool costumes are my favourites. I think they are timeless and speaks the language of what NAND is.
What else is coming for you this fall?
– A sweatshirt collaboration with the art collective PLX and selling my AW18 collection online starting mid-September.