Founded in 1971 premium athletic brand Starter pioneered the fusion of sports clothing with popular culture by forging partnerships with the major professional basketball, football, baseball, and hockey leagues. In 2012, they launched their Black Label as a premium lifestyle brand extension focusing on a fashion-forward collection of logo branded apparel and accessories. And shortly after, they re-launched the legendary STARTER jacket, quickly becoming a wardrobe staple for sports fans, athletes, and entertainers to express their team pride and street style.
The Acne Studios x Starter Black Label capsule, dropping today, presents classic pieces from the two brands. Sportswear items such as a baseball jacket, shirt and shorts, basketball jersey and shorts, ball caps and a basketball have been reimagined in the Acne Studios pink and marine blue, with the number 13. Meanwhile, the Acne Studios 1996 and 1997 jeans feature either the Starter Black Label logo embroidery or a patchwork with the logos. Rounding out the collection are t-shirts with embroidered logos and the Acne Studios 1998 and 2000 denim jackets with patchwork logos.
— Starter has always represented the fusion of sports, pop culture and fashion, so collaborating with a fashion heavy-hitter like Acne Studios is the perfect fit. We love the fashion-forward take that Acne Studios has put on classic Starter pieces while still staying true to the DNA of both brands, says Carl Banks, not only President of G-III Sports, but also a two-time Super Bowl champion.
— I’m interested in the relationship between sports merchandise and fashion. It is interesting to see that borders/lines stops to exists and this collaboration originated from that curiosity, says Jonny Johansson, Creative Director of Acne Studios, continuing,
— What is merchandise compared to fashion? Today you cannot really tell if you ask me. It is a good mix that challenges how to see the different categories.
What does it bring to fashion?
— It gives products to fashion. Sports merchandise is full of designs or archetypes that you can work with.
What led you to choose Starter?
— It is a very classic American sports merchandise company, I grew up with them and that is the simple reason why it felt totally right to work with them.
Acne Studios x Starter Black Label is available in selected Acne Studios stores and online from today.