There is something magical about Bergen. Between the white-washed timber cottages, narrow winding alleyways, and forests straight out of Tolkien, a new kind of creativity emerges. Two menswear entrepreneurs have made the gateway to the fjords one of Scandinavia’s most interesting places for modern tailoring and innovative outerwear. It all starts with the rain.
The global triumph of Sand Copenhagen is unmeasured in Scandinavia. But what is the key to the brand’s success? In a rare interview, Søren Sand speaks about the early days of founding the first Nordic lifestyle brand, his collaboration with Helmut Newton, and the lifelong relationship with his wife Lene.