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Frida Bard's guide to Stockholm

An award-winning designer at the helm of HOPE – the Swedish fashion brand with a reputation for high-quality garments that inspire and emphasise individual style. Frida Bard is an influential figure in the Scandinavian fashion world.

Words Nick Rice

— ’We have to elevate our appreciation of individuality and embrace those who challenge the norm’, Frida says. She was classically trained in garment construction and was at Acne Studios for 13 years before taking the role of Head of Design at HOPE.

— It’s been a long time since I moved to Stockholm... almost twenty years! Whenever I return from a trip, I’m always reminded of how beautiful Stockholm is, especially in the mornings. Gamla stan, the water, Slussen. I came to Stockholm via Barcelona in 1998. I was interning with a Swedish designer and was so impressed by everything in the city that I just stayed.

— I love the accessibility of the city. I’m an autumn person and I think the break between August and September is great. It’s still a bit sleepy after summer but full of energy and expectations for all the ’new’ things that are coming after a long summer vacation.

— Stockholm is very green for a city and there is such easy access to nature, both water and forest. Sweden in general is very family friendly, so being a parent in Stockholm is also easy.

— Dining in the city is great as well. I like smaller places that allow for good conversations. I usually keep it quite local, both for business lunches and private. Thinking about a hidden treasure for the food lover I’d say... well, I’m not sure how hidden it is but I really appreciate the vegetarian restaurant Gro. Their food is very well made and beautifully served. A sensation for both eye and stomach.

— My favourite place for a Sunday walk is around Årstaviken or, I live on Södermalm, so I usually walk around Hellasgården.

— For shopping I like Modernity, or Jacksons, where you can find great ceramic pieces.

—If I feel like a get a way I head to Stendörren nature reserve on the way to Trosa, it’s extremely beautiful. It’s by the coast and you can get access to the archipelago without using a boat as it’s connected via a bridge.

— Thinking about a treat for the mind, like a gallery or museum, then the Carl Eldhs Ateljémuseum is just amazing.

— An ideal day in Stockholm for me would begin with a healthy breakfast at Pom & Flora in Södermalm, then a long walk around the whole town with stops at galleries and antique shops. I would end it with dinner at KB’s and then a stop at Babylon before going home.

Bard’s Stockholm

Gro, Sankt Eriksgatan 67, Årstaviken l’incontro, Sankt Eriksgatan 109, Hellasgården, Ältavägen 101, Stendörren, 611 99 Tystberga, Carl Eldhs Ateljémuseum, Lögebodavägen 10, Pom & Flora Bondegatan, 64, Kb’s, Smålandsgatan 7, Babylon, Björns Trädgårdsgränd 4