Scandinavian MANScandinavian MANScandinavian MAN
Style, innovation & equality
collections aw19

Tiger of Sweden

The Swedish masters of tailoring Tiger of Sweden has since their founding been famous for excellence in tailoring and an understanding of materials and cuts.

Styling Robin Douglas Westling Words Justina Hüll Photography Lucas Frisk Bergqvist

So, when the collection of AW19 was based on the Stockholm-centered Neoclassicist period “Swedish Grace” it is probably not going to turn any heads around, mainly because it’s obvious similarities and points of reference. But what will, however, is the astonishingly clean lines and meticulous tailoring. The scallop-hemmed cashmere and fine-gauge knits. It gently nods to snippets of Swedish Grace murals, approaching how modern elegance might have changed over time.

The collection effortlessly blends workwear with tailored sportswear that might refer to the architectural history of Swedish Grace. But it does however show us what modern Swedish grace could be.