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Style, innovation & equality

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L'Homme Rouge

Last season L’Homme Rouge’s creative Director Jonatan Härngren said: “what menswear really needs is fragility”. A fragility that in many ways opposes the blatant, and often macho, logomania that’s recurrent in men’s fashion.

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Styling Robin Douglas Westling Words Justina Hüll Photography Lucas Frisk Bergqvist

In the six years since the Swedish brand became a fully fledged label, they’ve gone on to win the Woolmark Prize and become champions of sustainability, which is never as clear as in this seasons ‘Togetherness’.

L’Homme Rouge creates a conversation between generations and manifests the importance of coming together in order to save what’s left of our planet. This is also why the brand decided to produce garments with minimal environmental impact.

The result is a carefully deconstructed formal wear, dipped in fragile colors and shapes. A deconstructed aesthetic that calmly declares “punk”.