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Peter is wearing an organic cotton t-shirt, Jakob is wearing a short sleeved organic cotton shirt and Magnus is wearing a long sleeved organic cotton shirt by KnowledgeCotton Apparel, jewelry is model’s own.

Carbon Neutral

Photography Chris Calmer Styling Ursula Wångander X KnowledgeCotton Apparel

Global climate change is a fact. Greta Thunberg’s #howdareyou speech has pushed world leaders to act now. We need to alter the way we think and live in order to rebuild our societies so that we no longer harm our planet. Copenhagen is already one step ahead, aiming to become the world’s first carbon-neutral capital city by 2025. An entity which has already managed to achieve carbon neutrality is Danish fashion brand KnowledgeCotton Apparel. With sustainability the core DNA of the business, the company's inspiration comes from the great environmental challenges facing us all.

Peter is wearing an organic cotton t-shirt, Jakob is wearing a short-sleeved organic cotton shirt and Magnus is wearing a long-sleeved organic cotton shirt by KnowledgeCotton Apparel, jewelry is model’s own.

Peter is wearing organic denim trousers by KnowledgeCotton Apparel leather shoes stylist’s own, Magnus is wearing organic denim shorts and organic wool socks by KnowledgeCotton Apparel, leather belt and shoes is stylist’s own. Jakob is wearing organic denim trousers by KnowledgeCotton Apparel, sneakers and leather belt are stylist’s own.

How does one become the world’s first carbon-neutral capital? Copenhagen’s climate plan is based on four pillars: energy consumption, energy production, mobility and city administration initiatives. There’s no secret that the production of electricity and heat for a city like Copenhagen is the biggest source of CO2 emissions. Coal, oil and natural gas needs to be replaced in the energy production process by wind power, sustainable biomass, geothermal energy and solar power.

Magnus is wearing an organic cotton blazer, organic cotton shirt and organic cotton corduroy trousers by KnowledgeCotton Apparel, sneakers, tie and leather belt are stylist’s own.

Jakob is wearing an organic wool and cotton sweater by KnowledgeCotton Apparel. Peter is wearing an organic denim shirt and trousers with organic wool socks by KnowledgeCotton Apparel, leather belt and shoes are stylist’s own. Magnus is wearing an organic denim jacket and shorts, organic cotton shirt and organic wool socks by KnowledgeCotton Apparel, leather shoes and belt are stylist’s own.

The citizens of Copenhagen could save almost DKK 500 million per year on heating bills if all of the potential heat savings were realized. Energy savings are an important part of the climate plan. Energy consumption will only account for seven percent of the total CO2 reduction but with an overall iconic perspective, energy savings are the cheapest way to cut emissions.

Getting around Copenhagen should be easy, healthy and efficient, with eco-friendly transport networks to the different parts of the city. Copenhagen's goal is that in 2025 at least 75 percent of all trips must be done by foot, by bike or by public transport.

Marcus is wearing an organic cotton shirt, organic wool socks and organic cotton corduroy trousers by KnowledgeCotton Apparel, leather belt, tie and leather shoes are stylist’s own. Charlie is wearing an organic cotton shirt, organic denim and organic wool socks by KnowledgeCotton Apparel, leather shoes and braces are stylist’s own.

Lucas is wearing an organic wool and cotton zip cardigan, organic cotton t-shirt and blazer by KnowledgeCotton Apparel, belt is stylist’s own.

The work put in by the city administration may only represent a small proportion of the total CO2 reduction required but will become a huge source of inspiration for others. It will lead the way in cutting energy use and running vehicles powered by alternative fuels.

In 2017, KnowledgeCotton Apparel launched a carbon neutral strategy and as of this year, it became a carbon neutral company. — We measure and reduce our usage of heat, water, electricity, deliveries, and packaging as well as traveling expenses and daily actions. Through a combination of internal reductions and carbon finance projects around the world we have reduced our emissions to net zero. But we don’t stop there says Mads Mørup, CEO and owner.

Charlie is wearing an organic cotton blazer, organic cotton shirt, organic cotton trousers and organic wool socks by KnowledgeCotton Apparel, shoes are stylist’s own. Lucas is wearing an organic wool and cotton zip cardigan, organic cotton shirt and trousers by KnowledgeCotton Apparel, shoes and belt are stylist’s own. Marcus is wearing an organic wool and cotton zip cardigan and organic cotton trousers by KnowledgeCotton Apparel, shoes and belt are stylist’s own.

— Climate change is global, and therefore we must act globally. Our objective for 2025 is to make our entire supply- and distribution chain carbon neutral. Therefore, we are investing in carbon neutral factories and supporting our existing factories in becoming carbon neutral, says Mørup..

The brand is in love with the look and feel of denim and for this fall, a dream became true. — For a long time we didn’t think it was possible to create a denim line that meets the high sustainable standards that we set out for our products. But we made it, and the line was well received by the market. We’re taking sustainability to the next level.

Peter is wearing an organic cotton and wool sweater, organic cotton shirt, organic denim trousers and organic wool socks by KnowledgeCotton Apparel, shoes are stylist’s own. Magnus is wearing an organic cotton and wool sweater, organic cotton shirt, organic denim trousers and organic wool socks by KnowledgeCotton Apparel, shoes and belt are stylist’s own.

Peter is wearing an organic cotton and wool sweater, organic cotton shirt, organic denim trousers and organic wool socks by KnowledgeCotton Apparel, shoes are stylist’s own. Magnus is wearing an organic cotton and wool sweater, organic cotton shirt, organic denim trousers and organic wool socks by KnowledgeCotton Apparel, shoes and belt are stylist’s own.

SS20 also sees KnowledgeCotton Apparel entering collaborations with two independent companies, both sharing its ”true to nature” values. — We’re making sustainable surfboards together with NUMB Surfboards from Biarritz on the French Atlantic coast. And we make two skateboards together with Urskog from Stockholm. The collaborations will also include co-branded apparel, says Mads Mørup.

Source: The Technical and Environmental Administration, The City of Copenhagen

Photographer Chris Calmer Styling Ursula Wångander / Agent Bauer Grooming Anne Krarup / Le Management Production Robin Douglas Westling Model’s Lucas Allermann, Magnus Villemoes, Peter Jaaks at Le Management, Charlie W at 3rd Space Management and Lukas P / street-casted