Danish Soulland returned on the official Copenhagen Fashion Week schedule after a 5 years break. In the meanwhile, the focus has been to build a strong organization, identity, and retailer network. For SS20, they are back with double stamina — launching their first womenswear line.
Ulrik Pedersen lives his dream. We meet hyped Sunflower’s founder who, after showing the brand’s SS20 collection at Copenhagen Fashion Week, states that — after all — the most important thing on the journey is to have fun. — I want to wake up every morning knowing that I do good for the soul of my brand, he says.
A journey back in time
Home interior brand creating a future collective to gather aspiring designers
We speak to the Stockholm-based home interior entrepreneur about his next move, following the win of Bedroom Product of the Year at Elle Decoration Swedish Design Awards after only a few months running.
Words: Johan Magnusson
Into the Wild
When Tretorn realised it owned the rights to the brand name Sarek, a whole new line of outerwear was created, based on the wilderness of the Swedish national park. First out: a collaboration with the iconic British designer Nigel Cabourn.
Words: Konrad Olsson
Three Nordic exhibitions not to miss at Milan Design Week
The world’s leading design event kicks off today with Salone Del Mobile and Norway, Denmark and Sweden participating with special exhibitions showcasing a curated mix of the best that the respective country has to offer.