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Radio Hour N°12: Saman Amel & Dag Granath

”People were interested because we were so much younger than everybody else at the fair. And it was pretty obvious that we were a duo, doing something, and we weren’t bloggers, so people asked what are they up to”. In their late teens Saman Amel and Dag Granath created a buzz at Pitti Uomo in Florence, Italy. It started with handmade ties, now the brand Atelier Saman Amel is well known for handcrafted custom tailoring and luxury knitwear. Scandinavian MAN met the duo to talk about how it all started, how they managed to build a profitable company and their modern business model that includes social media and trunk shows. Enjoy!