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Radio Hour N° 22: Karl-Johan Bogefors

”We want to bring the warmth, fun, and sexiness back to the brand.” Karl-Johan is the brand director at Filippa K and one of Sweden’s most experienced fashion operatives, having worked with brands like JC, Malene Birger, Absolut, and COs. But he started his career at Filippa K, when he entered as the company’s 7th employee. During his first years, he was instrumental in launching Filippa K’s men’s collection. Now, after a ten-year hiatus, he is back at the company together with Filippa Knutsson, who also has made a comeback as the creative director. Enjoy!