In Danish Reza Etamadi’s Fall/Winter 2019 collection for MUF10, he remembers his early adolescence as a pizza delivery guy.
– I was 16 and surrounded by pizza owners, who were the coolest in the world, I grew up in. They were the local heroes. They had money, sported the coolest clothes and drove the city’s wildest cars. We had the idea of using the pizza delivery bag for the show, and after a dialogue with Just Eat, a collaboration around this collection made sense. We were told that their employees were appreciative of our presence in the fashion industry and of how we brought the street into fashion in Denmark, he says.
Norwegian HOLZWEILER’s AW19 is all about how we interact with each other, how we communicate and connect, how we bounce between technology and nature. It’s inspired by balance and our ability to embrace the best of both worlds; to be ON when we want to be on, and OFF when we want to be present and aware. Because no matter how wonderful technology is, it is challenging our ability to be truly present. Which is why HOLZWEILER decided to give the audience a helping hand by making the runway mobile-free, and instead providing everyone with a package of visuals right after show. Before that, photographer Ellen Nielsen went behind the scenes.
Sharp overcoats, off-duty two pieces and an overload of stripes. Martin Asbjørn’s FW19 collection ”Freedom” blends modernity with tradition. Sportswear is still apparent but in a more sophisticated way. Although inspired by the new wave in youth culture that took over the early 90’s, Asbjørn elevates the idea of streetwear into a more luxury terrain, using a variety of silhouettes and materials and taking references from not only the sharp tailoring of the 1930’s but also the more playful, bold tailoring of the sixties. We went backstage to catch the looks and feelings before the runway show at Copenhagen Fashion Week.
The brand’s third show at Copenhagen Fashion Week in less than a year shows a collection about its past and future history – where tradition meets tech – and takes advantage of their great legacy, old memories and Creative Director Jens Werner’s passion for knits. We went backstage before the show for some exclusive coverage.