Dailyroutine’s SS18 collection is a mixture of ethnical design elements inspired by African cultures and modern Scandinavian minimalism.
How would you describe the collection?
– It’s both luxurious and modern, and offer different essential clothing for the men’s wardrobe seven days a week, founder Christian Lippich says. The look is younger and more relaxed than ever before, where I wanted the pieces to have that washed, used, and shrinkled feel.
What are the key pieces?
– We put a lot of focus on both the blazers and the shirt jackets matched with patterned trousers in a wide and loose silhouette to get that dressed up yet relaxed look.
And your own personal favourite in the collection?
– The blue pyjamas look (seen at picture no. 4 in the slideshow, ed’s note) is the most exclusive one, using fabrics from prominent Italian suppliers.