When did you realise that you wanted to work in fashion?
— I’m probably still figuring that out. Honestly, I have to thank some of my closest friends from high school. They pursued a genuine interest in fashion and, by meeting them, I was encouraged to consider fashion as a profession, not just a hobby.
Why did you choose to work as a stylist?
— I don’t think I ever consciously made the decision, it has just come by working hard.
Did you start as an assistant?
— I started by interning at Arena Homme+ magazine when I was at university in London, and whilst still studying I worked my way up to a junior position at both POP & AH+. I left and freelanced for a while after I graduated until I became a full-time first assistant. I still owe all my first opportunities to the people I’ve assisted along the way.
What in fashion interests you the most?
— That you’re working within a box, or at least with some set of rules, and everything else is down to you. The restriction pushes creativity.
What is most interesting in Finnish men’s fashion today?
— I love the trend where younger guys wear head-to-toe Marimekko prints, bringing it back big time. I also really love what Maria Korkeila is doing with her brand.
What inspires you as a stylist?
— I’d love to say it’s one person or decade, but it’s usually more about seeing average people on streets.
Is there any special job that has been extra important to you?
— All shoots are equally interesting but in different ways. I shot a perfume campaign in September with Ryan McGinley in India and it was my birthday. I think it was the most emotional job I’ve done because he was one of the people I looked up to when I was younger, and India is a little overwhelming anyway.
Is there anything you want to change in the fashion industry?
— This is an essay question really, there are a lot of things that need fixing, from how people treat each other to financial issues. A lot is happening already but all I can say is I’ll aim to work the best I can to make it a better place for at least the people around me.