Which product is your favorite from your current collection?
– Our hand steamer Cirrus No.2 is both our best selling product and my personal favorite, says co-founder Frej Lewenhaupt. Effective, portable and inspired by Scandinavian minimalism it really is design and function at its peak. I spent almost two years improving an already great product (Cirrus No.1) to make it even better. Close thereinafter is Pilo Fabric Shaver. I mean, its shape is cute and it saves all your favorite sweaters from ending up in the bin.
What are your feelings about The Lobby?
– We are very excited to be a part of it and the new take on the pop-up store concept that it represents. Located in an exclusive and inspiring shopping environment and with a well-curated mix of established and more upcoming brands, it just feels modern and right in time.
This is a pop-up opportunity, what do you think about the future of retail for your brand?
– The main focus when designing Steamery’s products is how the users interact with them. You push a button, the product interacts and an instant result is achieved. Therefore, it’s no better place to experience Steamery than in a physical retail environment. We see great potential in The Lobby, we believe this is a good example of the future of retail.
What else is coming up for you in 2018?
– The Lobby is the retail launch of Cumulus No.3 Home Steamer. Developed together with our professional steamer supply partner. Professional steaming technology at home in a neat, space-efficient design. At The Lobby, we will also launch Pilo Fabric Shaver in light grey. Come and try them out!