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Men's Fashion Month Report

H&M Studio S/S 18 show at Musée des Arts Décoratifs in Paris

With the “see now buy now” format, the Swedish fashion company filled the Paris museum with Japanese interior as well as celebrities and influencers, for a catwalk show inspired by the Asian country’s minimalistic aesthetics and elegance during Paris Fashion Week.

We gave you a teaser the other week and starting today, the SS18 Studio collection is available at selected H&M stores all around the world as well as online.

– It was amazing to see the collection and its powerful prints, clear colours and clean lines, says Pernilla Wohlfahrt, Design Director at H&M. The show was relaxed, yet simplistic, which was also further strengthen by the traditional Japanese interior. It’ll be exciting to see how our customers all around the world will style the collection.

Watch some of the highlights from last night here: