Last night, Byredo celebrated the opening of the brand’s official European flagship, and first London store, on Lexington Street in the heart of Soho, during London Fashion Week. The 200 m2 new London retail destination, set over two floors in a five-storey building, houses the full range of products encompassing fragrance, beauty, leather goods, and eyewear. In addition, a 100 square meter gallery space will be used as a platform for presenting collaborative projects.
– I always imagined Byredo would have a store in London. You could say this project is ten years in the making, says founder and creative director Ben Gorham.
Guests at the opening cocktail included Jefferson Hack, Isabella Burley, Alexa Chung, Isamaya French, Charlie Casely-Hayford, Pat McGrath, Tim Blanks, Derek Blasberg, Michel Gaubert, and Jack Flanagan.
Rains Ltd campaign, Makia x Superga collab, and Louisiana's new exhibition The Moon – From Inner Worlds to Outer Space.
A Day's March's tribute shirt to Miles Davis, Wood Wood and Moomin's collab collection for Save the Children and the renovated Nordic Light Hotel in Stockholm.
Detail shot of P.A.P x Rasmus Wingårdh, Axel Arigato's collab with Samsung and the new Eytys store in Soho, London.
Work CONNEXIONS (2018) by Alice Anderson at CHART Art Fair in Copenhagen, Sand Copenhagen's new Fall/Winter 2018 campaign, and picture from performance Tow with the Flow by sur le chemin, ART 2030 and Lilibeth Cuenca Rasmussen at Roskilde Festival, 2018.