We are Scandinavian MAN
Scandinavian MAN is a new platform that helps launch and market Nordic principles, personalities and brands to the world. Our company is rooted in the Scandinavian values of style, innovation and equality. Our business comprises:
Our international bi-annual magazine is our flagship product. Scandinavian MAN is a 244-page book, printed by GöteborgsTryckeriet on fine Munken stock from Arctic Paper. It is an engaging vehicle for ideas and visionary storytelling published twice a year, in March and September.
Our website is the base that carries all our content. Here you’ll find daily updates of Scandinavian menswear news, read interviews and long-form journalism. This is also where you’ll find our radio shows and online store.
Our radio offering consists of two interview shows that go deep into the worlds of Scandinavian culture and international menswear. The show is hosted by our editor-in-chief, Konrad Olsson. Scandinavian MAN Radio Hour features Nordic creatives, while The Menswear Shift welcomes the most influential personalities within global menswear today.
Our popular weekly newsletter keeps readers updated on the world of menswear. Every Friday, subscribers receive a digest of the most important menswear news from Scandinavia, as well as special offerings and invitations. Sign up online.
5. Social Media
Instagram is our daily window on the world. Here you’ll find a curated mix of the content that we produce for our magazine and website, alongside newsflashes, hourly stories from our events and other unique content.
We keep busy at Scandinavian MAN, hosting a new event every two weeks. Together with our partnering brands we launch our magazine in international cities, host special in-store cocktails and create special activations like the Scandinavian MAN Streetstyle Festival.
Yes, we love a good conversation! Our recurring panel talks pop-ups during international launches, fashion weeks, and trade shows. We love to go deep into the worlds of menswear, retail, values, and masculinity. Afterwards they are published on our radio shows.
Our photographic content goes well beyond the pages in our magazine. We set up photographic exhibitions both in Scandinavia and abroad, created by some of our most inspiring creatives. The flagship is called Present Father and features prominent Scandinavian men and their children, photographed by Peter Gehrke.
Our core mission is to promote Scandinavian fashion and lifestyle brands – so what better way than to sell their products? Our retail arm consists of a pop-up shop in Stockholm (as part of The Lobby) and our online shop.
Founders Jonas Bergström, CEO, and Konrad Olsson, editor-in-chief, met in 2016 when they collaborated on the Giro d’Stil event during Pitti Uomo 90. A few months later, they were hatching the plan for Scandinavian MAN.