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We are Scandinavian MAN

Scandinavian MAN is a new platform that helps launch and market Nordic principles, personalities and brands to the world. Our company is rooted in the Scandinavian values of style, innovation and equality. Our business comprises:

1. Magazine

Our international bi-annual magazine is our flagship product. Scandinavian MAN is a 244-page book, printed by GöteborgsTryckeriet on fine Munken stock from Arctic Paper. It is an engaging vehicle for ideas and visionary storytelling published twice a year, in March and September.

2. Online

Our website is the base that carries all our content. Here you’ll find daily updates of Scandinavian menswear news, read interviews and long-form journalism. This is also where you’ll find our radio shows and online store.

3. Radio

Our radio offering consists of two interview shows that go deep into the worlds of Scandinavian culture and international menswear. The show is hosted by our editor-in-chief, Konrad Olsson. Scandinavian MAN Radio Hour features Nordic creatives, while The Menswear Shift welcomes the most influential personalities within global menswear today.

4. Newsletter

Our popular weekly newsletter keeps readers updated on the world of menswear. Every Friday, subscribers receive a digest of the most important menswear news from Scandinavia, as well as special offerings and invitations. Sign up online.

5. Social Media

Instagram is our daily window on the world. Here you’ll find a curated mix of the content that we produce for our magazine and website, alongside newsflashes, hourly stories from our events and other unique content.

6. Activations

We keep busy at Scandinavian MAN, hosting a new event every two weeks. Together with our partnering brands we launch our magazine in international cities, host special in-store cocktails and create special activations like the Scandinavian MAN Streetstyle Festival.

7. Symposium

Yes, we love a good conversation! Our recurring panel talks pop-ups during international launches, fashion weeks, and trade shows. We love to go deep into the worlds of menswear, retail, values, and masculinity. Afterwards they are published on our radio shows.

8. Exhibitions

Our photographic content goes well beyond the pages in our magazine. We set up photographic exhibitions both in Scandinavia and abroad, created by some of our most inspiring creatives. The flagship is called Present Father and features prominent Scandinavian men and their children, photographed by Peter Gehrke.

9. Retail

Our core mission is to promote Scandinavian fashion and lifestyle brands – so what better way than to sell their products? Our retail arm consists of a pop-up shop in Stockholm (as part of The Lobby) and our online shop.


The Founders

Founders Jonas Bergström, CEO, and Konrad Olsson, editor-in-chief, met in 2016 when they collaborated on the Giro d’Stil event during Pitti Uomo 90. A few months later, they were hatching the plan for Scandinavian MAN.

The Scandinavian MAN HQ in central Stockholm.